1- Human capital:

Talents are the most important resources. We believe in the development of our company through the attraction, the development and the retention of competent people 

2- Customer satisfaction:

We will thrive to offer unforgettable customer experience.

3- Social Responsibility:

We will spread & support the culinary art culture.

4- Innovation:

We keep looking forward to maintain a leading position in a highly competitive market, we encourage creativity and innovations that improve customer satisfaction..

5- Trustworthy:

 While maintaining company confidentiality, our customers, suppliers, and staff can all count on our openness on communication and integrity in transaction.

6- Shareholder satisfaction:

Increasing sustainable development achieving financial goals.